Case Study

Portable Pub Company

Intrepid Fox has enabled mobile caterers, The Portable Pub Company, to dramatically increase profits from serving wine at busy concerts and events. The mobile bar operator found that they could serve several units of Intrepid Fox in a matter of seconds, much faster than when decanting wine from a bottle. This meant a faster rate of service during busy rushes, and therefore an increase in profits.

Designed to be quick and easy to serve, Intrepid Fox allows vendors to achieve a maximum rate of sale during times of very high demand while avoiding costly spills and breakages.

The Portable Pub Company operates at a wide range of events, such as music festivals and trade shows, with attendances ranging from 7,000 to 250,000 people. At such large events, breaks in a performance or scheduled intermissions can lead to sudden surges at the bar.

By selling Intrepid Fox, The Portable Pub was able to capitalise on the huge demand during these surges. Portable Pub manager, Adrian Askew, commented: “There are times at the larger events when we just can’t sell drinks fast enough. I can serve ten units of Intrepid Fox in a few seconds; that saves so much time and effort compared to serving wine from a bottle. Single-serve bottles don’t compare; at some point you’ll have to go looking for plastic glasses, and the customer’s left waiting.”

Because it is manufactured from fully recyclable, shatterproof PET, Intrepid Fox is ideal for events where the use of actual glass is not permitted. The design of the Intrepid Fox ‘glass’ closely resembles a traditional wine glass, providing a more authentic, aesthetically pleasing experience for the customer.

Adrian commented further: “The ease and speed of service are important for me, as it means more revenue, but the customers love the way the product looks as well. The glass looks and feels like the real thing, which is obviously preferable to drinking from a disposable plastic cup.”

The patented packaging process, which seals each single-serve unit with a foil top, provides the product with a shelf life of a year, meaning vendors don’t need to worry about over-stocking for a specific event.

As well as outdoor festivals, Intrepid Fox is also sold at a number of Premier League football grounds across the county, as well as at rugby stadiums, convenience retail outlets, and cinemas.