Case Study

Reading FC

Reading FC has found a fast serve, ‘better looking’ alternative to single serve wine bottles for the club’s concourse bars and food outlets. By selling pre-filled, single serve wine glasses, bar staff are now able to serve drinks at a very fast rate, while providing customers with a more attractive product that is easier to carry than single serve bottles and disposable plastic cups. The rate of serve is especially important during the frantically busy periods pre kick off and at half time.

The Intrepid Fox single serve ‘wine in a glass’, which is shaped to resemble a real wine glass, is produced using shatterproof and fully recyclable PET. Each glass is sealed with a peelable foil lid. The clever packing process used to fill and seal the glasses provides Intrepid Fox with a 12-month shelf-life.

The operator of the food and drink concourse outlets at Reading’s Madejski Stadium explained the motivation to sell Intrepid Fox: “The product is simple, easy to serve and looks better than wine served in small bottles with a half pint, plastic glass.”

Being a self-contained product as opposed to a separate bottle and glass also simplifies stock control and reduces waste.

Intrepid Fox is available in Shiraz, Sauvignon Blanc, and Rose.