‘Wine to go’ reaches Norway
Intrepid Fox, the single-serve ‘wine to go’ from Wine Innovations, has been recently trialled by Norway’s exclusive high-strength alcohol retailer, Vinmonopolet. Representatives of the state-owned drinks retailer were impressed by the unique, sophisticated design of Intrepid Fox, and decided to introduce the concept to their own customers in Norway.
The first ever export order marks a new stage in the growth of Intrepid Fox’s popularity. Interest in the single-serve wine glass has been surging in the UK since the product was re-launched in 2014.
Commenting on the trialling of Intrepid Fox at select Vinmonopolet outlets in Norway, Renu Sunak, Business Development Manager at Wine Innovations, said: “This is a very exciting time for us. We’re getting new enquiries all the time, usually from people who have seen Intrepid Fox on sale somewhere and are incredibly excited about it. It’s instantly recognisable and there’s nothing else quite like it on the market.”
She further commented: “Our recent sale to Norway is hopefully the first of many successful sales outside of the UK. The benefits of Intrepid Fox are universal; regardless of what country you operate in, it will always be desirable to have a product that is so quick and easy to serve, attractive and convenient.”